I was a creative for the pitch that won Poke, Publicis London, and PBJS Seattle the Game of Thrones Exhibition. This included coming up with the initial event idea (”The exhibition people are literally dying to see”) through to reshaping it to better align with HBO’s global audience.
I wrote the copy for the website and companion app, as well as social copy for promotional material. A personal highlight was writing short scripts for the actors to read as intro videos when you choose a House.
I assumed the role of creative lead during production, overseeing Poke’s contributions and ensuring they were properly incorporated into the overall exhibition.
This included two interactive photo and video stations, which used a blend of facial recognition and CGI to transform attendees into White Walkers and dragon fodder. These assets were then delivered directly to the mobile companion.